New Flying Blue Promo for July: Buy Miles with Up to 45% Off!

The Offer

Source: Flying Blue.

Flying Blue is currently running a promotion that allows you to buy miles at a discount of up to 45 percent. This offer is available until July 28, 2026.

It is worth noting that this promotion works on a tiered structure, meaning that larger purchases unlock the biggest discounts.

The breakdown of the discount is the following:

• 2,000 Miles: no discount
• 4,000 – 10,000 Miles: 35% off
• 12,000 – 22,000 Miles: 40% off
• 24,000+ Miles: 45% off

Note: Some members may receive different tier breakdowns based on their account.

At the highest discount level, the cost comes down to approximately 2.3 cents CAD per mile, which can make topping up your account much more attractive, especially if you are just a few thousand miles short of a redemption.

A couple of limits to keep in mind: Explorer members can purchase up to 100,000 miles per calendar year, while Elite members can buy up to 300,000 miles during the promotional period. Miles are sold in units of 2,000 up to 100,000, and in units of 25,000 above that.

When Does This Make Sense?

My honest take: do not buy miles just to buy them, even at this discount level. The value of this promotion shows up when you have an itinerary in mind and you need to top up your balance to redeem it. If that is your situation, this is a good time to purchase.

A few situations where buying miles can absolutely make sense:

• You are just short of a redemption and need to top up your balance
• You have already found award availability and confirmed pricing
• The cost of buying miles is significantly lower than paying cash for the same flight

Flying Blue can offer strong value on transatlantic routes, especially from Eastern Canada.

Quick Tip: Boost Your Flying Blue Balance with AMEX

By the way, if you collect AMEX Membership Rewards points in Canada, you can also transfer them to Flying Blue. Typically it is at a 1:1 rate, making it a solid way to top up your balance without purchasing miles outright.

This is a simple way to top up your balance instead of buying miles, or to combine with a small purchase during the 45% off sale.

Some standout AMEX Credit Card options for earning points efficiently include:

• American Express Platinum Card – great for frequent flyers and lounge access
• American Express Cobalt Card – excellent for everyday spending like dining and groceries
• American Express Gold Card – solid all-around option for flexible point earning

Think of it as a bonus tool in your Flying Blue toolkit.

This Month's Promo Rewards: 25% Off Economy to Europe

Here is where buying discounted miles can pay off. Flying Blue's July 2026 monthly Promo Rewards include 25% off Economy redemptions to Europe from three Canadian cities:

• Toronto to Europe: 25% off in Economy
• Montreal to Europe: 25% off in Economy
• Ottawa to Europe: 25% off in Economy*

The Toronto and Montreal deals are open to all Flying Blue members. As an example of the value, an Economy reward to Europe that would normally start around 25,000 miles one way drops to roughly 18,750 miles one way at the 25% discount. Exact pricing depends on the route and travel date, so confirm the numbers on the Air France website before booking.

These July Promo Rewards must be booked by July 31, 2026, for travel through December 31, 2026, subject to availability.

*Note: The Ottawa promo fares require a Flying Blue Extra membership, which is a paid annual membership for frequent Air France and KLM flyers.

A Few Things to Keep in Mind

Before purchasing any miles, always:

• Search for award space first
• Confirm total taxes and fees
• Compare the redemption cost versus a paid fare
• Factor in flexibility and cancellation rules

Buying miles speculatively without a booking in mind is rarely a good strategy. Flexibility is key, and availability can disappear quickly.

The Bottom Line

This Flying Blue promotion offering up to 45% off purchased miles can be a useful tool for the right traveller.

Pair it with AMEX point transfers if you have Membership Rewards, and you have more ways than ever to strategically top up your Flying Blue account.

If you are close to a redemption and have already confirmed availability, buying miles at around 2.3 cents CAD, or transferring points from AMEX, could unlock serious value.

Happy redeeming!

Just a heads-up: if you purchase your Flying Blue Miles using the link above, you're helping support The Canadian Jetsetter. We truly appreciate it!